Teach To Learn
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Years ago, when I was in my teens I flicked through a book by Stephen Covey that you have probably heard of.
It’s called “The 7 Habits of Highly Effective People.”
That was a long time ago and I must go and revisit that book.
However there is one idea I learnt that I believe applies to virtually every business.
The best way to learn something is to teach something.
Unfortunately, most people don’t start teaching anything until they believe they are an expert. As a result, they hinder their progress.
So why does the concept of “teach to learn” work so well.
It’s really quite simple.
When you teach, you are forced to think about what you know… to crystallize your knowledge… to answer your unanswered questions.
You get questions thrown back at you… and this really internalizes the knowledge.
So let’s see how this could apply to the average person in business.
For instance, if you’re a chiropractor or health practitioner.
Here’s what I would do to implement the “teach to learn” concept and turn it into a profit.
I’d start a regular newsletter.
An offline newsletter once a month and an online newsletter once a month so your readers end up with a newsletter every couple of weeks.
And as a part of that newsletter I would include research and information on how chiropractic has been able to help with a number of ailments.
Everything from back pain to headaches to the common cold.
In doing so, I would dig up information on that topic… I would be forced to think about what really matters to my readers… and it would give me time to internalize what I knew and how I could better help my patients.
It would also put money in the bank.
Think about it: you would be “in the face” of your most interested prospects – your clients – encouraging them to come into your practice more and more often.
This would also stimulate more referrals.
The newsletter would be passed around (mail) or forwarded on (email).
You could use that content and throw it up on a blog somewhere to encourage traffic from the search engines.
And you’d learn a heck of a lot at the same time.
So if you want to learn more – teach more.
If you want to be respected as an authority in your field and have prospective customers chasing you rather than the other way around – teach more.
And if you want to make greater profits – then teach more.
Now there is no easier way than creating more customers from your teachings than learning how to create killer emails. And that’s the topic I cover on lesson #18 of http://www.morecustomersmadeeasy.com/
I show you how to write them… which auto responders to look at… how to get more names onto your list… and much, much more.
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As a direct response copywriter, Scott Bywater strives to educate business owners on how to generate more leads, get more of the “right type” of customers, differentiate themselves from their competition, and convert their leads into sales via his underground and “outside of the box” strategies. You can get his copywriting and marketing tips delivered to your inbox via his eye opening “Copywriting Selling Secrets” newsletter available at http://www.copywritingthatsells.com.au/
