http://macmackay.com Articles, News and Views about Marketing Online Fri, 11 Dec 2009 12:30:00 +0000 http://backend.userland.com/rss092 en The biggest hurdle that most people face in online dating world is the question and concern of whether the person at the other end of the conversation is really who he or she says that they are. It is hard to get comfortable with the person you are about to ... http://macmackay.com/verify-the-identity-of-your-online-dating-match/ As business owners and managers, we need to look at a variety of numbers to gain a better understanding of our businesses. In this article, we are going to consider two very important metrics in business marketing - Cost Of Customer Acquisition and Advertising ROI (Return On Investment). One of the ... http://macmackay.com/track-and-measure-your-advertising-customer-acquisition-costs-and-the-lifetime-value-of-a-customer/ When it comes to writing articles to promote your online business, it's important to consider more than just your marketing goals: it's essential that you also focus on writing articles that people will want to read. In other words, you don't just want to use words; and you don't want ... http://macmackay.com/article-marketing-advice-increasing-the-readability-of-your-articles/ Article marketing continues to be a proven method for generating traffic to our websites and developing good search placement, even after all of these years. I have been reading articles online since 1995, and I continue to read a few dozen articles per week on subjects that are dear to ... http://macmackay.com/balancing-seo-against-the-needs-of-your-articles-audience/ Starting out it can all be so overwhelming. But it doesn't need to be. We have to get our products or services exactly right. Then we have to figure out how to explain them to others through our website. We understand the reasons people should buy what we are selling. But can we ... http://macmackay.com/how-online-marketing-consultants-can-supercharge-your-sales/ I remember reading a book by Paulo Coelho a few years ago when I came across the concept of the favour bank. Basically, what a favour bank is based around is the fact when you do someone a favour they will want to return the favour at some stage in the ... http://macmackay.com/build-trust-with-a-favour-bank/ Yes, Santa Claus IS really dead. Sorry for the news. And you might want to keep the kids from looking over your shoulder here for the next few minutes. :-) As an Internet Marketing Coach, I hear all the time from new clients how they've wasted hundreds to thousands on Internet ... http://macmackay.com/santa-claus-is-deadbut-internet-marketing-get-rich-scams-arent/ I was reading this book the other day about the death of advertising. It was a book written by a web 2.0 search engine fan and he was saying there was going to be a death of advertising and everything would be done via search engines, social media, etc. going forward. Now ... http://macmackay.com/social-media-and-seo-myths/ The internet has become all the rage these days. Don't send a letter, pop it on an email. Don't mail the customer anything, pop it in an email. In fact, let's forget about letters altogether and do everything electronically. I'm as guilty of this as the next person. But recently I received a thank you ... http://macmackay.com/zig-when-they-zag-and-stand-out/ The other day I was speaking to a guy who runs a company which teaches people to trade the stock market. And we were talking about psychology and how it's the most important element to your success. He was telling me about how you can give EXACTLY the same trading system ... http://macmackay.com/whats-most-important/