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	<title>Mac Mackay</title>
	<link>http://macmackay.com</link>
	<description>Straightforward IM</description>
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		<title>Backlink Battleplan&#8230; The System You Need To Build Backlinks</title>
		<description><![CDATA[The best kind of traffic is free traffic, I think we can all agree on that. There&#39;s just this one little problem: Free traffic isn&#39;t free. At least, in most cases it isn&#39;t. If you&#39;ve ever tried to rank for anything but the crummiest of low-traffic keywords in Google, you might have had a frustrating [...]]]></description>
		<link>http://macmackay.com/backlink-battleplan-the-system-you-need-to-build-backlinks/</link>
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		<title>Social Media Marketing Agencies</title>
		<description><![CDATA[Experts exist for a reason. For example, there are many tasks the average car owner can perform on their own with a little practice; they maybe can change the oil, replace brake pads, tune a few elements. But in many cases it&#8217;s far more efficient and effective to let an expert dig into the heart [...]]]></description>
		<link>http://macmackay.com/social-media-marketing-agencies/</link>
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		<title>Online Fax &#8211; What Is An Internet or Online Fax Provider?</title>
		<description><![CDATA[While email or online fax has become very popular with both small business owners and individuals, understanding just what exactly is an online fax provider is much more complicated. The whole process confuses some people, especially those who are not web savvy or are new to computers. So perhaps a full explanation would prove helpful. [...]]]></description>
		<link>http://macmackay.com/online-fax-what-is-an-internet-or-online-fax-provider/</link>
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		<title>Send Fax Online &#8211; Just How Is It Done?</title>
		<description><![CDATA[For those who are used to the old traditional fax machine, sending a fax online may seem somewhat puzzling. Just how is it done? What equipment do you need? More importantly, why should I or my company switch over to online faxing? All these questions are frequently asked by those considering this new way of [...]]]></description>
		<link>http://macmackay.com/send-fax-online-just-how-is-it-done/</link>
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		<title>What Marketing Do You REALLY Need Right Now?</title>
		<description><![CDATA[Many small business owners I talk to always seem to be playing catch up when it comes to their marketing. Last week when I told a small business owner that she was doing a good job with her marketing, she replied &#8220;Oh, but I have so much to do!&#8221; in an apologetic tone. So I [...]]]></description>
		<link>http://macmackay.com/what-marketing-do-you-really-need-right-now/</link>
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		<title>Increasing ROI by Improving Business Sustainability in a Cash-Strapped Economy</title>
		<description><![CDATA[During times of economic uncertainty and staggering consumer confidence levels, companies seek alternative measures to increase business sustainability. Businesses incur additional costs to cover operational expenses; however, companies unintentionally waste their revenue on excess supplies and inefficient policies. Sustainable businesses generate additional revenue through targeting environmentally conscious customers, and?reducing consumption, reusing materials, and disposing of [...]]]></description>
		<link>http://macmackay.com/increasing-roi-by-improving-business-sustainability-in-a-cashstrapped-economy/</link>
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		<title>Building Brand Identity &#8211; New Tools Demand New Methods</title>
		<description><![CDATA[Military students often learn of a certain mistake that a commander can make: fighting last year&#8217;s war with this year&#8217;s tools. The lesson is that it may not work to use the newest techniques and technologies as a way to do the same old thing more effectively, when the answer instead might be using new [...]]]></description>
		<link>http://macmackay.com/building-brand-identity-new-tools-demand-new-methods/</link>
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		<title>Delivering Effective Performance Feedback &#8211; Simple Steps for Success</title>
		<description><![CDATA[Does anyone really like giving or receiving feedback? Probably not; especially if it is considered constructive feedback. Yet, providing feedback is an essential part of managing performance. You cannot do one without the other so making feedback simple and direct might be one way to ease some of that dislike or discomfort we all feel [...]]]></description>
		<link>http://macmackay.com/delivering-effective-performance-feedback-simple-steps-for-success/</link>
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		<title>How to Avoid Four Surefire Ways to Kill Your Brand</title>
		<description><![CDATA[There are no guarantees of success when developing a modern brand. There is no switch that will pour out money, there are no stunts that will automatically create attention, and there is no how-to manual that, if assiduously followed, will assure your brand&#8217;s place in the annals of the great Internet legends. Brands are driven [...]]]></description>
		<link>http://macmackay.com/how-to-avoid-four-surefire-ways-to-kill-your-brand/</link>
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		<title>Keys to Attracting Win-Win Strategic Alliances</title>
		<description><![CDATA[The most potent marketing strategy for any small business owner is not a great website, or lots of Facebook friends, or a killer networking plan. The marketing strategy that will get you faster and farther than anything else put together is developing strategic alliances with other businesses so you can promote each others products and [...]]]></description>
		<link>http://macmackay.com/keys-to-attracting-winwin-strategic-alliances/</link>
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