Tag: Judy Murdoch

How to Turn Casual Customers into Raving Fans

One piece of advice I’m hearing again and again is the importance of taking good care of your “core customers.” The customers who have been working with you for years, who send you referrals, and who return again and again to buy from you. Loyal customers are vi...

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Creating an Info Product That (Practically) Sells Itself

Last week, I was talking with a colleague about information products. My colleague works with managers who are struggling with software development projects helps get those projects back on track. He’s great a what he does, loves his work and has tons of great ideas for cre...

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