Tag: Marcia Yudkin

A Company Catchphrase: Creating a Motto or Slogan That Promotes Your Business

“Reach out and touch someone.” “The ultimate driving machine.” “Finger lickin’ good.” Chances are, you not only know immediately that those slogans come from AT&T, BMW and KFC, in that order. Those catchphrases may also very well hav...

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Your New Business Name: Three Problems That Could Spell Trouble

When I interviewed a gardening specialist years ago for a story unrelated to gardening, she used a phrase to illustrate one of her points that I just couldn’t understand. It sounded like “squash vine bores,” and I had to ask her to repeat it three times because ...

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