Posted on May 3rd, 2010 by
Marcia Yudkin in Uncategorized
“Reach out and touch someone.” “The ultimate driving machine.” “Finger lickin’ good.” Chances are, you not only know immediately that those slogans come from AT&T, BMW and KFC, in that order. Those catchphrases may also very well hav...
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Tagged As: catchphrase, Marcia Yudkin, motto, slogan
Posted on May 1st, 2010 by
Marcia Yudkin in Uncategorized
When I interviewed a gardening specialist years ago for a story unrelated to gardening, she used a phrase to illustrate one of her points that I just couldn’t understand. It sounded like “squash vine bores,” and I had to ask her to repeat it three times because ...
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Tagged As: Marcia Yudkin, name, names, spelling